Daniel Mac Sweeney
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Daniel Mac Sweeney

Founder. Builder. Operator.

Every business I own solves a problem I had first. That is the only reason any of them work.

The story

Placeholder milestones. Replace the years, places and text with your own, and add a photograph to any of them from the Images page.

  1. Where it started

    The beginning. Where you were, what you were doing, and what you did not have yet.

  2. The first attempt

    The first thing you built or sold, and what it taught you that nothing else could have.

  3. The hard year

    The part most people leave out. What went wrong and what you did about it.

  4. The turn

    The decision that changed the direction of everything after it.

  5. Building the group

    Daft Planet Media, and the idea that the businesses should feed each other rather than compete for your attention.

  6. Now

    What you are building today and who it is for.

The companies

Four pillars, one loop. Each business is a turn of the wheel: technology to create with, media to be discovered on, partnerships to reach further, and services for the people who would rather it were done for them.

Founder

MonsterKong

Channel automation. Paste one video and it comes back as clips, thumbnails, captions, SEO chapters, shorts and an article, published to the channel on its own.

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Founder

BlokStreams

The creator platform the automation runs inside, and the brand customers actually sign up to. Video, music and books, plus the whole publishing stack behind them.

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Founder

OpenLenz

A publishing network. Every video becomes an article on its own publication, every publication feeds a shared reader feed, and the whole network carries its own advertising.

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Founder

TheLiveNetwork

Video advertising. Buying attention for channels that already have something worth watching.

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Partner

Narrion AI

Voice and narration. Replace this line with how you would describe the partnership.

Founder

Landing and Email

Funnel pages and email sequences for authors and creators. Answer a questionnaire, pick a design, and the page writes itself. This page runs on it.

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White Label

Agencies run BlokStreams and OpenLenz under their own name, their own domain and their own colours. Their customers never see ours.

Founder

Consulting and Management

Done for you. The same stack, operated by us, for people who want the outcome and not the software.

The Creator Flywheel

Four pillars and one loop. Technology to create with, partnerships to distribute through, media to be discovered on, and services that turn attention into revenue.

Read the outer ring clockwise: create, distribute, discover, grow, convert, monetise. Every business in the group sits on one of those arcs, and every turn of the wheel makes the next turn cheaper.

That is the whole thesis. Not eight companies competing for the same hours, but one machine with eight moving parts.

The creator flywheel

Work with me

Let us run it for you

Most people do not want software. They want the channel growing, the articles published, the clips going out and the advertising working, without learning a new tool to get it.

That is what the services side of the group does. Same stack, operated by us.

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