Lately I’ve been growing my social media accounts and one that I love to use, is Twitter.
But recently what I’ve been seeing is that Twitter are in trouble…
Because, it’s become a boring place to be. Same old repetitive content.
Honestly, you’ll find some great links back to great blogs and entertaining videos, but what it’s used for now, for sharing blog content, articles and news.
Twitter reminds me of an old gentleman’s club, a bunch of old farts, talking about the days news. But it also reminds me of an incubator where startups and small businesses connect.
So, there are good things and there are bad.
Why I reckon it’s going downhill is because, it’s just not where the young people are.
Facebook, even with their 2. something Billion members, will have this problem in the future, but I think that the difference is, that Facebook are tackling this problem as we speak.
But it might already be too late for them also, I’m constantly hearing that, the young find it boring, “not cool” and “not the place to be”.
That’s why Snapchat is so popular.
Twitter is for the old farts, Facebook is for the middle aged, Instagram is for the adults and Snapchat is for the young.
In my view Twitter will need to pull up their old fogeys trousers and take the “elixir of youth”, because they are only headed towards a slow death otherwise.
I really think that very soon, maybe in 2018 – 2020 there will be a competitor to Twitter, which could completely destroy it and become one of the leading apps on the planet.
Thats what happened to one of the most popular social media platforms in the early 2000s, Bebo.com. Even though Facebook was launched one year before Bebo came into existence, Bebo took off like wildfire.
At the height of its popularity, Bebo overtook Myspace to become one of the most widely used social networking websites in the United Kingdom, eventually registering at least 10.7 million unique users.
The site also became extremely popular in Ireland and at one point it claimed to have over a million Irish users, and data from Alexa ranked it as Ireland’s most-visited site. Its popularity saw it sold to AOL for $850 million in 2008.
But even with all their followers and power Bebo failed.
The main reason being, it was never innovative. Where as Facebook kept changing and moulding itself into what we see today, Bebo just died a slow death.
Even when Facebook changed some features, it listened to its social network and kept the features people wanted, but always kept reinventing itself for the market.
Twitter have a two year window to start reinventing themselves for the new generation.
That’s why Facebook have bought out most up coming companies who have had a large following, they are reinventing themselves all the time.
Twitter are slow to do this, and slow to change.
Even though they’ve have a few upgrades in recent times, none, which are major, or even ground braking, that’s where Snapchat are winning.
Most of Snapchats features are now on many other apps, (Instagram most noticeably) which means they are doing something right.
Twitter on the other hand, is still just a 140 character chat machine. The greatest thing Twitter invented was the hashtag, and I think that’s the last feature that was ever copied from it, and used by every other network.
Don’t get me wrong, I’m not hating on twitter, I’d just wish they’d reinvent themselves.
When I had an iPhone 4 & 4s, my biggest problem was space, if I’d ever needed to download anything or take some pictures, the first app I’d delete, would be twitter, not Facebook, not Instagram, nor Snapchat, but Twitter…
I wish I’d never had to do this, as I did like the App, but I didn’t connect with it emotionally, unlike Facebook, Instagram or Snapchat…
“Twitter, it’s time to wake up, stop dying and drink the elixir of life”.
My Facebook Followers views
People still love twitter and agree with me that it needs to change. I put this question to my followers on Facebook to get their point of view and it was very interesting to see the answers they gave.
Looking through some stats, I found that Twitter was still growing, but slow.
Compared to the beginning of 2016, Twitter was at 310 MAU per quarter.
Even though Twitter is older (old fart), Instagram has more than double the people on it, with over 700 million.
Twitter could have easily gotten this high. But to new users, it has a very complicated interface, and new members often leave within a hours to a week.
If I showed Twitter to my grandfather, he’d be like what’s this ???, but if I showed him Instagram or even Snapchat, he’d understand it a lot faster.
Twitter is not dead yet, it’s still one of the top 10 social media companies in the world, but we all know how easy it is for a major company to crash and burn (Toys “R” Us).
Twitter needs to pull up its big boy socks and get with the times.
I love it, my followers love it and we don’t want to see it die, but if it keeps going in the same direction, it will have no choice to go 6 feet under…
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